Factors Influencing Smallholder Farmers’ Intention to Implement Food Safety Standards in Agricultural Production: A Case Study of Lam Dong Province, Vietnam

Do Minh Hoang; Tran Hoai Nam

Do Minh Hoang Faculty of Economics, Nong Lam University, Vietnam
Tran Hoai Nam Faculty of Economics, Nong Lam University, Vietnam

Keywords: farmer, food safety standard, intention, PLS-SEM, Lam Dong Province

Abstract

This study aims to analyze the factors influencing farmers' intentions to adopt food safety standards in agricultural production in Lam Dong Province. The research integrates the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) with additional variables to explore farmers' behavioral intentions. Data was gathered through direct interviews with 618 smallholder farmers using a structured questionnaire. Results from the structural model indicate factors influencing farmers' intention to adopt food safety standards: perceived behavioral control, attitude, and subjective norms. These factors explained 58.6% of the variance in the intention of farmers to adopt food safety standards. These findings provide valuable insights for policymakers and stakeholders seeking to enhance farmers' willingness to implement food safety standards.

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