Factors Affecting the Competitiveness of Vietnamese Confectionery Enterprises

Phan Thanh Nam

Phan Thanh Nam PhD student of Hong Duc University

Keywords: competitiveness, confectionery enterprises, influencing factors, management implications

Abstract

The objective of the study is to analyze the level of influence of factors on the competitiveness of Vietnamese confectionery enterprises. The data used in the study were collected from 235 enterprises using the total sampling method. The results of Cronbach's Alpha scale testing, EFA exploratory factor analysis and linear regression analysis showed that there are six groups of factors affecting the competitiveness of Vietnamese confectionery enterprises: management capacity, network capacity, human resource capacity, financial capacity, creative capacity, marketing capacity. The analysis results of the study are the basis for proposing six management implications contributing to improving the competitiveness of Vietnamese confectionery enterprises.

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