Food Marketing and Unhealthy Urban Markets: The Cases of Boundiali and Tengrela in the North of Côte d’Ivoire

Soualiho SOUMAHORO; Sophie Pulchérie TAPE

Soualiho SOUMAHORO
Sophie Pulchérie TAPE

Keywords: Côte d'Ivoire, marketing, food products, environment, markets

Abstract

Located respectively at the southern and northern ends of the Bagoué region, the towns of Boundiali and Tengrela are home to the busiest markets. These are the central markets of Boundiali and Tengrela. These two commercial centres are ideal for reconnecting agricultural and livestock products with urban demand. The marketing of food crops is therefore one of the dominant activities. Notwithstanding the fact that households use urban markets to obtain supplies, these two trading centers are characterized by the insalubrious nature of the areas used for the food trade.

The aim of this study is to analyze the impact of food marketing on the environment of the Boundiali and Tengrela markets.

The methodology used was based on documentary research and fieldwork using a questionnaire and interview guide. Statistical processing of the data was carried out using Excel version 2013 and sphinx version 4.5. QGIS version 3.32.2 was used to produce the maps. This study, which looked at capacity, the socio-demographic characteristics of food traders and the food products on display, revealed that the deterioration in the environment of the Boundiali and Tengrela markets is inherent in the trade in food products.

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