Students' Satisfaction with the Quality of Car Driver Training at Training Centers in Ho Chi Minh City
Abstract
This study was conducted to find out the satisfaction of learners with the quality of car driving training at training centers in Ho Chi Minh City (HCMC) based on learners' perceptions and expectations. This study will help the administrators of driving training centers to better understand the quality of training and the satisfaction of learners, thereby making reasonable adjustments to improve the training quality to attract learners. 850 students studying at the center and graduates working in enterprises were surveyed. Data were collected and analyzed using statistical tools including Cronbach's Alpha reliability assessment, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and linear structural model (SEM) with the help of SPSS and AMOS software. The results of the author's analysis have shown that learners' satisfaction with the quality of car driving training at training centers is affected by 8 potential factors, with the level of impact arranged in the following order based on learners' perceptions and expectations: Administrative staff (β = 0.002), Reputation of training unit (β = 0.097), Training program (β = 0.013), Cost of training fee (β = 0.104), Teaching staff (β = 0.138), Training organization and management (β = 0.152), Facilities (β = 0.172), Support services (β = 0.212). At the same time, the study also shows that the quality of training services also affects the satisfaction of learners (β = 0.286).
References
Brokaw, A.J., Kennedy, W.A. & Merz, T.E. (2004). Explaining student satisfaction. Journal of Business Education, 5(1), 10-20.
C'erri, S. (2012). Assessing the quality of higher education services using a modified servqual scale. Annales Universitatis Apulensis Series Oeconomica, 14(2).
Chen, C.Y., Sok, P. & Sok, K. (2007). Benchmarking potential factors leading to education quality: A study of Cambodian higher education. Quality Assurance in Education, 15(2), 128-48.
De Oliveira, O. J., & Ferreira, E. C. (2009, May). Adaptation and application of the SERVQUAL scale in higher education. Proceedings of POMS 20th annual conference, Orlando, FL.
Douglas, J., McClelland, R. & Davies, J. (2008). The development of a conceptual model of student satisfaction with their experience in higher education. Quality Assurance in Education, 16(1), 19-35.
Firdaus, F. (2005). HEdPERF versus SERVPERF: The quest for ideal measuring instrument of service quality in higher education sector. Quality Assurance in Education, 13(4), 305-328.
Firdaus, F. (2006a). Measuring service quality in higher education: three instruments compared. International Journal of Research and Method in Education, 29(1), 71-89.
Firdaus, F. (2006b). Measuring service quality in higher education: HEdPERF versus SERVPERF. Marketing Intelligence & Planning, 24, 31-47.
Firdaus, F. (2006c). The development of HEdPERF: a new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies, 30, 569-581.
Galeeva, R (2016). SERVQUAL application and adaptation for educational service quality assessments in Russian higher education. Quality Assurance in Education, 24(3), 329-348.
Gamage, D.T., Suwanabroma, J., Ueyama, T., Hada, S., & Sekikawa, E. (2008). The impact of quality assurance measures on student services at the Japanese and Thai private universities. Quality Assurance in Education, 16(2), 181¬198.
Hair J. F., Black W. C., Babin B.J., & Anderson R. E. (1998). Multivariate data analysis (7th ed.), Prentice Hall.
Helgesen, O., & Nesset, E. (2007). What Accounts for Students’ Loyalty? Some Field Study Evidence. International Journal of Educational Management, 21, 126-143.
Hennig-Thurau, M. L. & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality. Journal of Service Research, 3(4), 331-344.
Jain, R., Sahney, S. & Sinha, G. (2013). Developing a scale to measure students' perception of service quality in the Indian context. The TQM Journal, 25(3), 276-94.
Kotler, P. & Keller, K. (2006). Marketing Management (12th ed.). Prentice Hall, Upper Saddle River.
Kwan, P.Y.K. & Ng, P.W.K. (1999). Quality indicators in higher education - comparing Hong Kong and China's students. Managerial Auditing Journal, 14(1/2), 20-27.
Leblanc, G. & Nguyen, N. (1999). Listening to the customer’s voice: Examining perceived service value among business college students. The International Journal of Educational Management, 13(4), 187-198.
LeBlanc, G., & Nguyen, N. (1997). Searching for excellence in business education: An exploratory study of customer impressions of service quality. International Journal of Educational Management, 11(2), 72-79.
Narang, R. (2012). How do management students perceive the quality of education in public institutions? Quality Assurance in Education, 20(4), 357-371.
Narteh, B. (2013). Service quality in automated teller machines: an empirical investigation. Managing Service Quality, 23(1), 62-89.
Oliver, R.L. (1981). Measurement and evaluation of satisfaction process in retail setting. Journal of Retailing, 57, 25-48.
Parasuraman, A., Berry, L. L. & Zeithalm, V. A. (1988). SERVQUAL A Multiple-Item Scale for Measuring Consumer Perception of Service Quality. Journal of Retail, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.
Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420¬450.
Parri, J. (2006). Quality in higher education. Journal Vadyba/Management, 2(11), 107-11.
Zeithaml, V. (1987). Defining and Relating Price, Perceived Quality and Perceived Value. Marketing Services Institute Report No. 87-101, Marketing Services Institute, Cambridge, MA.
Zeithaml, V. A. & Bitner, M. J. (2000). Services Marketing: Integrating Customer Focus Across the Firm. Irwin McGraw- Hill.
Zeithaml, V. A., Parasuraman, A. & Berry, L. L. (1990). Delivering Quality Service. The Free Press, New York, N.Y.
Copyright (c) 2023 Nguyen Van Thang
This work is licensed under a Creative Commons Attribution 4.0 International License.