Effects of Perceived Product Quality on Customers’ Preference for Pre-Paid Electricity Metering System in Ekiti State, Nigeria
This paper analyzed the effects of perceived product quality on customers’ preference for pre-paid electricity metering system in Ekiti State, Nigeria. Primary method of data collection was used. Data were sourced through the use of structured questionnaire administered on carefully selected sample of 381 electricity customers using pre-paid metering system within Ado-Ekiti metropolis in Ekiti State through systematic sampling technique. Multiple regression was adopted to analyze the extent of influence of perceived product quality on customers’ preference. The results revealed that perceived product quality with safety, reliability and performance have positive and significant effect on customers’ preference for pre-paid electricity metering system. The study concluded that electricity customers prefer the pre-paid metering system as a result of perceived product quality.
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