Effects of Perceived Product Quality on Customers’ Preference for Pre-Paid Electricity Metering System in Ekiti State, Nigeria
Keywords:
Electricity Metering System, Product Quality, Pre-paid Metering, Customers’ Preference
Abstract
This paper analyzed the effects of perceived product quality on customers’ preference for pre-paid electricity metering system in Ekiti State, Nigeria. Primary method of data collection was used. Data were sourced through the use of structured questionnaire administered on carefully selected sample of 381 electricity customers using pre-paid metering system within Ado-Ekiti metropolis in Ekiti State through systematic sampling technique. Multiple regression was adopted to analyze the extent of influence of perceived product quality on customers’ preference. The results revealed that perceived product quality with safety, reliability and performance have positive and significant effect on customers’ preference for pre-paid electricity metering system. The study concluded that electricity customers prefer the pre-paid metering system as a result of perceived product quality.
References
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Parasurama, A., Zeithaml, V. A. & Berry, L. L. (1998). SERVQUAL: A multiple scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Shaharudin, M. R., Mansor, S. W., Hassan, A. A., Omar, M. W. & Harun, E. H. (2011). The relationship between product quality and purchase intention: The case of Malaysia’s national motorcycle/scooter manufacturer. African Journal of Business Management, 5(20), 8163-8176.
Suchanek, P., Richter, J. & Kralova, M. (2014). Customer satisfaction, product quality and performance of companies. Review of Economic Perspectives, 14(4), 329-344.
Sule, A. H. (2010). Major factors affecting electricity generation, transmission and distribution in Nigeria. International Journal of Engineering and Mathematical Intelligence, 1(1&3), 57-164.
Tokede, W. & Okonniji, C. (2013). Nigeria, second worst in electricity – World Bank Report. Retrieved from http://www.mydailynewswatchng.com/nigeria-second-worst-in-electricitysupply/August,2017
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207-217.
Usman, A. (2013). Determinants of electricity consumer satisfaction in selected electricity distribution zones in Nigeria: Implication for regulatory activities. Journal of Asian Business Strategy, 3(6), 103-124.
Uzoma, C. C. Nnaji, C. E. & Nnaji, M. (2012). The role of energy mix in sustainable development of Nigeria. Continental Journal of Social Sciences, 5(1), 21-29.
Yee, C.J., San, N.C. & Khoon, C. H. (2011). Consumers’ perceived quality, perceived value and perceived risk towards purchase decision on automobile. American Journal of Economics and Business Administration, 3(1), 47-57.
Auka, D. O., Bosire, J. N., & Matern, V. (2013). Perceived Service Quality and Customer Loyalty in Retail Banking in Kenya. British Journal of Marketing Studies, 1(3), 32-61
Azodo, A. P. & Adejuyigbe, S. B. (2013). Examination of noise pollution from generators on the residents of Obantoko, Ogun State, Nigeria. Asia Journal of Engineering, Services and Technology, 3(1), 31-41.
Azodo, A. P. (2014). Electric power supply, main source and backing: a survey of residential utilization features. International Journal of Research Studies in Management, 3(2), 87-102.
Babatunde, M. A. & Shuaibu, M. I. (2009). The demand for residential electricity in Nigeria: Abound testing approach. Paper presented at the conference of the African Econometric Society (AES) Dakar.
Carvalho de, F. A. & Leite, V. A. (1999). Attribute importance in service quality: An empirical test of the PBZ conjecture in Brazil. International Journal of Service Industry Management, 10(5), 487-504.
Casarin, A. A., & Nicollier, L. (2009). Prepaid meters in electricity: A cost benefit analysis. Working Paper Series, IAE Business School, Austral University.
Chisanga, K. I. (2006). An evaluation of the prepayment metering system: A case of Zesco Lusaka Division (MBA dissertation). The Copperbelt University, Zambia.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference and purchase intent. Journal of Advertising, 24(3), 25-40.
Devaraj, S., Fan, M. & Kohli, R. (2002). Antecedents of B2C channel satisfaction and preference: validating e-commerce metrics. Information Systems Research, 13(3), 316-333.
Ekpo, U. N., Chuku, C. A. & Effiong, E. L. (2011). The dynamics of electricity demand and consumption in Nigeria: Application of the bounds testing approach. Current Research Journal of Economic Theory, 3(2), 43-52.
Emeana, G. A. (2005). Metering theory and practice for commercial department. Paper presented at the zonal conference of Power Holding Company of Nigeria (PHCN) Plc Marketing Executives. Benin City: Nigeria.
Estache, A., Antonio, F. R., Forster, V., Viven, F. A., Wodon, Q. & Quentin, F. G. (2010). Infrastructure reform and the poor learning from Latin America’s experience. American International Journal of Contemporary Research, 2(3), 111-145).
Garvin, D. A. (1998). Competing the eight dimensions of quality. Harvard Business Review, November – December, 1998, 101-109.
Gnansounou, E. (2008). Boosting the electricity sector in West Africa: An integrative vision. International Association for Energy Economics, 17(2), 23-29.
Heilman, C. M., Bowman, D. & Wright, G. P. (2000). The revolution of brand preference and choice: Behaviours of consumers new to a market. Journal of Marketing Research, 37(5), 159-155.
Isola, W. A. (2007). Development in the Nigeria electricity sector. In Nigeria’s development in time perspective: past, present and future. Ibadan: NES.
Jain, A. (2011). A prepaid meter using mobile telecommunication. International Journal of Engineering, Science and Technology, 3(3), 314-432.
Jakpar, S., Na, A. G. S., Johari, A. & Myint, K. T. (2012). Examining the product quality attributes that influences customer satisfaction most when price was discounted: A case study of Kuching Sarawak. International Journal of Business and Social Sciences, 3(23), 221-236.
Kazeem, O. (2013). Power sector privatization and the challenges of powering in Nigeria. Retrieved September, 2017 from http://www.workersalternative.com/national-issues/177-ka
Kotler, P. & Keller, K. L. (2006). Marketing management 12e. New Delhi, Prentice-Hall of India Private Limited.
Lee, H., Lee, Y, & Yoo, D. (2000).The determinants of perceived service quality and its relationship with satisfaction. Journal of Services Marketing, 14(3), 217-231.
Lee, J. & Lee, J. (2010). Quality vs preference: The impact of online product information on customers’ purchase intention. International Journal of Service Quality, 5(8), 35-67.
Makoju, O. (2002). Policy options for the attainment of sustainable electricity supply in Nigeria. Bullion, 26(4), 21-25.
Miyogo, C. N., Nyanamba, S. O., & Nyangweso, G. N. (2013). An assessment of the effect of prepaid service transition in electricity bill payment on KP customers, a survey of Kenya Power, West Kenya Kisumu. American International Journal of Contemporary Research, 3(9), 88-97.
Moyo, B. (2012). Do power cuts affect productivity? A case study of Nigerian manufacturing firms. International Business and Economic Research Journal (IBER), 11(10), 1163-1174.
Neenan, B. (2010). Paying upfront: A review of salt rivers project’s M-Power prepaid program. California, Electric Power Research Institute.
Ogujor, E. A. & Otasowie, P. (2010). Pre-paid meter: Impact on revenue generation in Nigeria. International Journal of Academic Research, 2(3), 54-57.
Olokoba, S. M., Ibrahim, I. & Abdulraheem-Mustapha, M. A. (2010). Noise pollution: A catalyst to climate change and human health catastrophe. Nigerian Journal of Food, Health and Drug Law, 3(1), 23-38.
Oseni, J. E. & George, E. O. (2012). The relationship between electricity power and unemployment rates in Nigeria. Australian Journal of Business and Management Research, 2(2), 10-19.
Parasurama, A., Zeithaml, V. A. & Berry, L. L. (1998). SERVQUAL: A multiple scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Shaharudin, M. R., Mansor, S. W., Hassan, A. A., Omar, M. W. & Harun, E. H. (2011). The relationship between product quality and purchase intention: The case of Malaysia’s national motorcycle/scooter manufacturer. African Journal of Business Management, 5(20), 8163-8176.
Suchanek, P., Richter, J. & Kralova, M. (2014). Customer satisfaction, product quality and performance of companies. Review of Economic Perspectives, 14(4), 329-344.
Sule, A. H. (2010). Major factors affecting electricity generation, transmission and distribution in Nigeria. International Journal of Engineering and Mathematical Intelligence, 1(1&3), 57-164.
Tokede, W. & Okonniji, C. (2013). Nigeria, second worst in electricity – World Bank Report. Retrieved from http://www.mydailynewswatchng.com/nigeria-second-worst-in-electricitysupply/August,2017
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207-217.
Usman, A. (2013). Determinants of electricity consumer satisfaction in selected electricity distribution zones in Nigeria: Implication for regulatory activities. Journal of Asian Business Strategy, 3(6), 103-124.
Uzoma, C. C. Nnaji, C. E. & Nnaji, M. (2012). The role of energy mix in sustainable development of Nigeria. Continental Journal of Social Sciences, 5(1), 21-29.
Yee, C.J., San, N.C. & Khoon, C. H. (2011). Consumers’ perceived quality, perceived value and perceived risk towards purchase decision on automobile. American Journal of Economics and Business Administration, 3(1), 47-57.
Published
2023-09-22
How to Cite
IBIJOJU, T. R., & ADEBOWALE, I. O. (2023). Effects of Perceived Product Quality on Customers’ Preference for Pre-Paid Electricity Metering System in Ekiti State, Nigeria. European Journal of Science, Innovation and Technology, 3(4), 419-428. Retrieved from https://ejsit-journal.com/index.php/ejsit/article/view/267
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Copyright (c) 2023 Taiwo Reuben IBIJOJU, Israel Olukayode ADEBOWALE
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