Cheng, C.-F., S.-N. Lee, H.-C. Chan, and M.-C. Lin. “The Magic of Marketing: Exploring the Effectiveness of Relationship Marketing and Global Marketing Strategy”. European Journal of Science, Innovation and Technology, Vol. 4, no. 5, Nov. 2024, pp. 146-57, https://ejsit-journal.com/index.php/ejsit/article/view/546.