Mahdi, H. T., S. B. Kamel, and A. H. Kadhim. “The Role of Social Media in Achieving Customer Immersion: An Exploratory Study of the Opinions of a Sample of Customers of Tourism and Travel Companies in Karbala”. European Journal of Science, Innovation and Technology, Vol. 4, no. 2, Apr. 2024, pp. 321-9, https://ejsit-journal.com/index.php/ejsit/article/view/420.