Cheng, Cheng-Feng, Shan-Ni Lee, Hsi-Ching Chan, and Ming-Chang Lin. 2024. “The Magic of Marketing: Exploring the Effectiveness of Relationship Marketing and Global Marketing Strategy”. European Journal of Science, Innovation and Technology 4 (5), 146-57. https://ejsit-journal.com/index.php/ejsit/article/view/546.